Doing without

Fashionable clothing and cool accessories can be exciting – provided they are not made from animal fur. TToday, every year, over 65 million fur animals die for fashion. Good style and fashionable outfits, however, can do without fur.  


Many consumers would refrain from wearing fur if they knew that fur animals are „produced” industrially and suffer tremendously, under circumstances that are far from being species-appropriate. This is why we demand for transparency.  


Here you can receive first hand information before you buy. We expose the obscuring tactics of the fur industry that uses false product declarations – especially in the low price segment. We show what the slack laws in “fur-farming states” mean for the living conditions of silver fox, chinchillas, and minks. And we know why demonstrating good taste has nothing to do with wearing fur.


Hair-raising origin

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