Zurich Animal Protection

Still fashionable

Fashion designers continue to work with fur

Leaf through practically any fashion magazine and you’ll realize: Fur is en vogue. The fashion trends for autumn / fall 2011 all have to do with fur. Whether artfully draped or minimalistically straight – this year it is flamboyantly dyed fur. More fur than ever was shown on the catwalks of the world’s fashion metropolises. But fake fur was also shown to be trendy! Therefore, it is imperative to be able to discern the real thing from the fake.

Fur - attractive?

Fur is attractive. Or at least this is what advertising wants us to think. But take a moment to consider the situation: Think about purchasing real fur for which animals suffered tremendously.

Attractive? Yes, but not at the cost of animal suffering.

We all enjoy being individually and fashionably dressed and looking attractive. However, we are decisively against animals being held in undeserving circumstances and then killed. We want to feel comfortable in our own skin – and we believe that fur animals have the same right. It is, however, only in wilderness that this right complies with reality, but never on fur farms where wild animals are held in tiny cages or when wild animals are captured and injured in traps.